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Vinny O'Brien
Aug 31, 20224 min read
"The eCommerce sky, said Chicken Little, is f*cked, it is falling down."​
To eCommerce, the pandemic was the shot in the arm we all needed. Now, we all are dealing with an equivalent of long term COVID. Traffic...
Vinny O'Brien
Aug 22, 20224 min read
eCommerce analytics are not only skin deep - Just ask MikMak
I have struggled to find things of use or interest to write recently. Also, I was on vacation and have COVID through my family ! Heck of...
Vinny O'Brien
Jun 21, 20224 min read
Trade, Plan, Pause Engage - H2 2022 - from survival to getting ahead
The move to Shopping through eCommerce is a shift not a trend - but what is the state of play Right now, most commentary is taking a few...
Vinny O'Brien
Jun 14, 20226 min read
Strategy, Innovation and Investment decisions in a crisis
Rent the Runway an evolving case study: 2 x 4 x 12 Strategy #ecommerceRent The Runway In September 2021 Rent the Runway filed their...
Vinny O'Brien
Jun 6, 20226 min read
Making sense of it all | I get by with a little help from my | LinkedIn | Friends. Kinda
Amidst the struggle for survival, we have to be asking ourselves challenging questions. It is not prudent to inwardly focus on survival...
Vinny O'Brien
May 31, 20226 min read
Abandoning Tactics for Strategies - to fuel, Strategy - Confused? We have to get real.
We can’t continue to be seduced by the short term What is your strategy? Right now there are forces beyond our control. Accept that...
Vinny O'Brien
May 24, 20225 min read
Noticed the consumer confidence downturn? Strategy&History combine to help shape your secure future
The slowdown of consumer confidence 110 years ago, the mighty Titanic went down – the speed and ferocity of its demise must have been as...
Vinny O'Brien
May 17, 20222 min read
eCommerce Everywhere - From trends to shifts
eCommerce will become passive. People free check outs. In home devices. Retail media networks pretty much everywhere - in TV AR...
Vinny O'Brien
May 9, 20226 min read
eCommerce, The Retail Apocalypse and The third industrial Revolution.
Context: I wrote this in Feb 2019. Have things changed that much? I will be sharing the DTC landscape next week for those who dont pick...
Vinny O'Brien
May 2, 20224 min read
Culture and org structure - 2 catalysts to eCommerce success. Ignore them at your peril.
To everyone who signed up, thank you - Much appreciated. I have had quite a few tags and mails on this thread from Jason Greenwood. I...
Vinny O'Brien
Apr 28, 20223 min read
This is not a Johnny Cash song - Time to Trade: The Challenges and Opportunities of eCommerce
in a New World - What I learned at #eCommLive Even without the vacuum of the company that was the last 2 years, the first steps into the...
Vinny O'Brien
Apr 26, 20224 min read
Engage us a bit below warp speed Mr Sulu​ - an ecommerce state of mind
#ecommerce As I look forward to the #ecomlive event in Belfast over the next 2 days, I thought I would pen a few, loose words. In Ireland...
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