Words we are afraid of
Why? Because those models of working create a vacuum that we are frankly, not comfortable with.
VinnyAndCo is a full-service insourced ecommerce team. We work as an extension of your team, running all or some of your ecommerce offering.
Our team becomes part of your team, partnering with you to create and execute effective ecommerce stabilising and growth strategies. We’ll bring a team of 5 to help you scale up operations and handle everything from content strategy to writing, design, outreach, and promotion.
When you get told you need to be selling online, you don’t really know where to start.
Using our approach, we measure with your business across some simple pillars and establish what you can do versus what you should do.
Then we design the approach with your inputs. We take a medium term view and help you understand why.
Burned in the past? Agency spending and not seeing any uplift? Cannot get the site to do simple things? They all come back to the same basic principles that should underpin how your business operates within this space.
The sheer volume of information to absorb can be daunting and just seem unmanageable. Then there is the other abyss, the information vaccuum. What you don’t know, people won’t tell you – We will, and we expect that you learn what we know.
Can you help grow our business through adwords? Yes of course, just give us your bank details and we will start right away. 4 months and 20k later you feel deflated, your CEO is kicking your ass and you decide this is not for us, Oh and Adwords do not work.
NEWSFLASH – they do and this is for you. It has to be.
Finding your place in the myriad of places it should be, is our job. We create coherent plans of action using simple techniques. We combine paid marketing with outbound content plans to stimulate more demand for your products.
Content does not read itself though, so we create what we like to call an amplification plan – simple, right? We train you and expect your buy-in to this process on where and how to get more relevant eyeballs on that content and if we are doing our jobs right, people will respond to the message.
And if not, we measure and adjust and move forward.
So what do you get in working with us? Knowledge, empowerment, a team you can trust and people who will work their asses off to ensure you get the right result.