There are a number of steps to be addressed, each with varying levels of length and challenge. These are the first steps and will involve most of the initial heavy lifting. This workflow will create the roadmap for success of the product:
What We Propose To Do
The underlying objective of Analytics Workflow is help the eCommerce team become a data-driven business from Day 1, and set-up the structures and systems required to measure effectively We propose the following:
Take away the uncertainty around data. We’ll set-up what is required and develop a business specific configuration tailored to your products and the your specific customer funnel. Setting this up correctly from the outset will give total security that your business knows its CPA, CPC, drop-off rates, channel performance data etc. are totally correct.
Make data meaningful and useful. We’ll develop custom reporting across the business ensuring that you have access to the right information to inform your decisions. We will integrate measurement plan through GTM/GA customisation. This means product performance, acquisition channel performance for marketing, UX and technical information for developers, and detailed funnel information to know which marketing lever to pull.
Increase confidence in analysis.. All analytics platforms overwhelm people to a point. We can ensure everyone is comfortable using reports, dashboards and metrics. We want data to inspire your decision making and contribute to everyone’s understanding of how to grow and scale your business effectively.
The goal of the Technical Site Audit is to ensure that all sites are optimised towards indexation, allowing all other on and off-site SEO efforts to generate maximum ROI.
By ensuring the following areas are ‘best in class’, we are able to deliver higher keyword positioning that generate positive, incremental revenue through organic search. Through using the approach outlined below, we can train internal team members to pick these up as internal tasks.
We suggest a 9-Step Approach for a typical Technical SEO project, as follows:
1: Strategic Objectives
2: Keyword Analysis
3: Competitor Analysis
4: Technical Analysis
5: Page Level Analysis
6: Content Analysis
7: User Experience Analysis
8: Link Analysis
9: Citation Analysis
Example work: Link Analysis profile checks will include
Our simple approach to content strategy takes four steps over the period of the engagement. We deliver a phased approach which gives a fully integrated content plan. This works hand in hand with our SEO strategy and creates assets that our clients can use and reuse:
The Email Workflow will start with a simple audit – a structured survey of your email programmes, examining the way email marketing is planned, managed and seeing if objectives are matched by outcomes.
The 3’c of the Email Marketing Audit:
Segmenting the customer email database is a question of thinking through individual attributes (data specific to an individual) or group attributes (data specific to a group). The reasons for segmentation are very simple: Better Targetting => Better ROI
Sample segmentation possibilities for email:
Recommended Strategy for Email Acquisition & Results: