Schoolbooks.ie - VinnyAndCo
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Strategic Marketing For Key Trading Periods
About This Project

The Problem:

Client lost key personnel 3 weeks before product selling “peak” in Summer 2017. They were also re-platforming their eCommerce system and changing order management system.

The Brief:

Vinnyandco brought in a team manage the ecommerce store for a 4 month period. The client challenged us to
maintain business running at a revenue loss of up to 25% YoY.

The Outcome:

  • Vinnyandco team picked with relevant skills and treated as extended members of the workforce
  • Project Manager led – communication heavy (email/calls/whatsapp)
  • Detailed Discovery Session
  • Full risk assessment
  • eCommerce Platform change management
  • Marketing plan developed per channel
  • Spend where customers converted against apre-selected, segmented engaged audience

Resulting in the following YoY growth:

  • Revenue up 20.23%
  • Sessions up 64%
  • Transactions up 3.64%
  • Users up 59%
  • AOV up 16%
  • Pageviews up 41%