25 Jan Fiat Chrysler teams up with Amazon to sell cars online
Yet another brilliant example of strategic partnership, leveraging the mutual strengths of both companies. This type of synergy is being recognised everywhere to gain scale. This subtle disruption represents a major shift — not driven by behaviour, but to shape it. Amazon recognising demand moments and presenting the product to a potential customer at all points of the journey (pun intended).
Fiat Chrysler teams up with Amazon to sell cars online
Consider now the car salesman on the forecourt, with his ipad (or tablet) and he is trying to compete. Maybe he uses Amazon payments to take the payment. Or does he use staged payments etc by Amazon. Upgrades, paint jobs etc … combining the basket in the demand moment beyond the basic sale. Amazon is not just partnering to sell cars here — there is a far bigger strategic impreative here.
Cars are ubiquitous and the advent of self driving cars mean more data and more products to be sold in this space. eBay motors have sold cars for a long time, largely through the distribution network — these are cars cominig off the production line to Amazon — it’s not inconceivable to think that given the intelligence that can be combined here, that Amazon could be the “just in time” manufacturing demand driver for FIAT — or even deeper than that, you can customise your vehicle. Imagine the “in-car” adverts and intelligence it would then gather.
Amazon continues to edge forward through leveraged partnerships — recognition of complementary partners, is a true old fashioned SWOT analysis, partnering with the “enemy” is a modern USP that sets them ahead of the curve today.