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What we are, what we are not

Kevin Costner was wrong, not just in making Waterworld, but this old mantra – if you build it, they will come. They won’t. You will have to work your ass off to pay for the stadium, realise, you got no team, forgot about security and left marketing to itself thinking the long term fans would show up wearing their fangear? You are mistaken, we all were.

We are a team of freelancing ecommerce experts. We specialise in helping companies digitise their business through defined strategies that are built around some simple principles.


The Gap – Why we exist

Enabling eCommerce in your business is something you might be planning on doing or have done already. This is no easy task. Through our daily work, as well as lecturing and mentoring many companies, we know that the biggest challenge right now is the doing – or execution, as we call it.

Working With Us

VinnyAndCo is a full-service in-sourced eCommerce team. We work as an extension of your team, running all or some of your eCommerce offering…..


Client fit is something that goes both ways, our style of working doesn’t suit everybody and not every potential client suits us. We’re extremely proud of the customers we work with and are invested in their success.

Your Full-stack eCommerce Team

Our team becomes part of your team. We partner with you to create and execute effective eCommerce stabilizing and growth strategies. We’ll bring a team of 5 to help you scale up operations and handle everything, from content strategy to writing, design, outreach, and promotion.

Elvedin Velic
Data Analytics, SEO & Strategy

I’m a digital traffic acquisition and data analysis specialist and Marketing Manager…Bit of a mouthful I know! Google Analytics, Adwords, Bing and data analysis platforms such as Tableau are where I specialise.  I build and manage high performing marketing campaigns with optimised ROI’s across all digital touch points including search, display, paid and social. Ex MicksGarage Marketing Manager and Business analyst.


I am known universally as Elvis, even my Mam doesn’t use my real name….unless of course, when I’m in trouble

Vinny O’Brien
eCommerce Strategist and Expert/Business Process ReDesign

I am an 11 year veteran of ecommerce having worked with eBay, Arnotts, MicksGarage and more. For the last 18 months I have worked with companies as far reaching as PepsiCo to start ups like Crua Outdoors. I have worked across all categories of products and am confident in business strategy design and digital transformation. I am a marketplaces expert and have bought, sold and built them from the ground up. Over the last 6 years, I have been a conference speaker at events such as the World Economic and Science Forum and have been lecturing and mentoring companies in SME and Start up stages. More recently, I have taken some non-exec directors roles also.


I was an extra in fair city for about 6 months. I kissed Carmen Electra and have an unhealthy love of a snack box.

Rob King
Content marketing, Social, Email, design & video
Kevin O’Brien
Experienced Relationship Manager
Colin Lewis

I’m an award winning marketer, with over 20 years international experience in the UK, Australia, New Zealand, Hong Kong, Singapore, Malaysia and Egypt.
I’ve an MBA and an MSc in marketing, and have worked with brands that are household name across the globe.
In 2015 and 2016, I was selected as one of the UK’s Top 100 Marketers – part of the Vision 100 – the ‘brightest, best, most visionary Marketers in the UK. I was awarded the single most prestigious prize for marketers in Ireland, the ‘Marketing Leader of the Year’ in 2008 by the Marketing Institute of Ireland – Ireland’s community of marketers. In 2012, I was made a Fellow of the Marketing Institute of Ireland for my contribution to marketing and business in Ireland.

I’ve spent €50m on advertising in the last twenty plus years. I ran my first website in 1999. I’ve run €100m eCommerce sites. I’ve done 100+ contact hours of digital marketing teaching in 2016. So, get in touch if you think you can use some of this experience for your brand.

Ben Dillon
Content Creator 


Musings from the team…


Clients, past and present: